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Roman Dzadzic Experience >> SurePayroll

SurePayroll (2018 - 2020)

Financial, Payroll, FinTech company out of Glenview, IL

summary, tools, and skills

SurePayroll is a FinTech company operating in the payroll and HR solutions industry, providing services to small and mid-size businesses in need of payroll management and related financial and HR services.


As VP of Product at SurePayroll, I established a payroll engine product team, achieving a 30% increase in net clients and driving revenue growth to $78 million. I accelerated client growth through efficient onboarding and 3rd party integrations, enhancing sales of ancillary products and services. I implemented AI chat solutions, improved customer experience with frequent usability enhancements, and managed risk. I developed new market segments, all while overseeing P&L, coaching, and introducing innovative talent acquisition strategies, including a "Coffee & Data" culture and AB testing processes.


Analytics Tools: Pendo, Microsoft Power BI, and Excel.

Project Management & DevOps: Jira, Confluence, and Trello.

UX Research and Design: VWO and Balsamiq. 

Communication and Collaboration: Zoom, Slack, and Microsoft 365.


Core Skills

  • Product Team Creation
  • Product Vision and Strategy
  • Portfolio Management
  • Product Operations
  • Roadmap Creation and Execution
  • Team Mentoring and Coaching
  • Risk & Revenue Management
  • Stakeholder Collaboration
  • Public Speaking - Larger Groups


Additional Skills

  • Growth Hacking and Innovation
  • Lean Testing Using Wizard of Oz
  • Go-To-Market (GTM)
  • Feedback Loop Management
  • Progress Monitoring & Reporting
  • Product Analysis and Reporting
  • A/B Testing


Responsibilities and tasks

SurePayroll, Paychex - NASDAQ: PAYX    04/18 – 08/20

VP of Product - FinTech


  • Spearheaded the establishment of a payroll engine product team for the company's SaaS .Net B2B platform, achieving a 30% net client gain (consumer acquisition) in a single year.
  • Accelerated client growth through lean prototyping (Wizard of Oz), delivering a scalable B2B self-service onboarding platform ahead of schedule.
  • Managed a variety of 3rd party partner integrations via APIs, boosting sales of ancillary products and services by 24.6%, resulting in a 14% revenue growth to $78 million in FY2020.
  • Led AI chat implementation and configuration of BoldChat 360 API toward our customer care improvement.
  • Improved customer experience by strategically increasing the frequency of smaller usability stories' delivery.
  • Oversaw risk management to enable scalable growth and developed three new market segments.
  • Managed P&L, goals, budgets, coaching, and mentoring for Product, UX, and analytics teams.
  • Created a new product talent acquisition strategy to increase the pool of product candidates.
  • Introduced a new "Coffee & Data" (data-driven) culture and formalized an AB testing process.

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