Roman Dzadzic Experience >> Leapfrog Online

Leapfrog Online was a digital marketing and consulting company focused on helping businesses in various verticals optimize their online presence and customer engagement. In April 2017, Dentsu Aegis Network announced the acquisition of Leapfrog Online company to become a part of iProspect, a leading global digital performance agency.

 As a Senior Product Owner at Leapfrog Online, I successfully managed digital marketing product and call center operations, played a key role in a sister company startup, and significantly increased Discover Card signups through innovative SEM and SEO campaigns. My efforts in optimizing client-branded websites and leading a team of product coordinators and analysts contributed to the company's success in the ad tech industry. 

Analytics Tools: Google Analytics and Excel.

Project Management & DevOps: Jira, Confluence, and Microsoft Project.

UX Research, Design, and Coding: Photoshop and Dreamweaver.

CMS: In-house Built Tool and Joomla.

Communication and Collaboration: Skype and Microsoft Office.

Core Skills

• Product Operations
• Product Ownership
• Contribution to Roadmap and Prioritization
• Backlog Management
• Product Epic and Story Writing
• Stakeholder Collaboration
• Vendor Management and Negotiations
• Tools Evaluations and Purchases

Additional Skills

• Innovation
• Content Management Systems
• Go-To-Market (GTM)
• Digital Product Marketing
• Call Center Tools Management
• Starting New Company
• SEO/SEM
• Feedback Loop Management
• Progress Monitoring & Reporting
• Product Analysis and Reporting
• Landing Page A/B Testing